Distribución Textil & Accessorios
We are looking for a Digital PR Manager, with demonstrable experience in leading digital communication strategy with online stakeholders, cultivating and managing relationships with influencers, online journalists, bloggers and online media.
Responsabillites: [así en el original]
– Global lead of brand digital PR strategy, development and execution of the strategic digital PR plan
– Inside coordination, specially with Communication and Social Media teams
– Responsible for digital PR integration of any marketing campaign
– Work on strategies, current plans and PR tactics with digital stakeholders
– Build relationships with worldwide digital media
– Maintain and develop the database of contacts
– Develop a brand content hub platform to submit brand content stories to online media
– Content edition, adaptative SEO, and publication for digital PR & communication objectives, including press releases, media alerts, etc
– Collaboration with external partners and agencies worldwide
– Monitor and report brand presence in online media platforms
– Analyze trends and benchmark competitors
– Responsible for digital PR brand measurement and analytics
– Budget control
Perfil buscado (Hombre / Mujer)
– Minimum Bachelors Degree in Business Administration, Communications, Advertising or Marketing or equitable work experience
– 5 years of relevant digital PR experience in a corporate environment
– 5 years of successful Public Relations/Social Media business development experience in full digital enviroment
– Demonstrated experience building brand/business relations with media industry
– Strong knowledge of metrics and concepts used in online monitoring
– Retail experience welcomed
Professional with ability to work well under pressure to integrate digital public relations marketing into overall marketing strategy, solid understanding of advertising, marketing, and strategic brand management.
Strong communication and presentation skills.
Bilingual in Spanish and English, extra languages welcomed.